Episode 3

full
Published on:

1st Aug 2024

What Matters Most: Fighting for Creativity with Tom Fenwick-Smith

In this raw and riveting episode of The Captivate Podcast, we sit down with Tom Fenwick-Smith, a digital creative and innovator with a surprising side passion for Muay Thai. We kick things off with Tom’s tale of how a charity boxing match led him down an unexpected path, teaching him the true meaning of grit, determination, and the beauty of getting back up after a hard fall.


Key Takeaways:


1. Muay Thai Journey:

  - Discover how a pre-COVID charity boxing match pushed Tom to face his fears.

  - Hear about his training with a world champion K1 Thai fighter and the lessons learned from taking punches every week.

  - Understand the parallels between the discipline of Muay Thai and life’s challenges.


2. Creative Career Path:

  - Follow Tom’s unconventional journey from the film industry to advertising, driven by his love for storytelling.

  - Learn how Tom’s dyslexia became a superpower in his creative process.

  - Explore the transformative impact of the School of Communication Arts 2.0 on his career.


3. Personal Reflections:

  - Hear Tom’s take on empathy and how small, genuine moments can make a big difference.

  - Dive into his belief in the power of pain and discomfort as catalysts for growth.

  - Appreciate the value of meaningful connections and small victories in life and work.


4. Advice for Aspiring Creatives:

  - Tom emphasizes the necessity of curiosity in the creative field.

  - Provides a heartfelt recommendation for young talents looking to break into the industry.


Quote Highlights:


- “If boxing is chess, Muay Thai is 3D chess.”

- “Losing builds self-esteem through incremental change.”

- “We live in a world of grey, and it's those small moments of empathy that colour it.”

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About the Podcast

The Captivate Podcast
Beyond the Brand
Go deeper than industry news and trends. Join Alex Cheeseman, Head of Enterprise Business at Outbrain and Peter Grant, Head of Media Effectiveness at Boots, as they sit down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences.

More than just marketing tactics, we uncover:
-The passions and motivations driving today's leading professionals
-The real-world impact of marketing and advertising
-Lessons learned and insights gained from diverse experiences
-Inspiration to think differently and create positive change within the industry and beyond

Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the forces influencing the messages you see every day, this podcast offers a fresh perspective and valuable insights.

Subscribe now and join us as we explore the human stories that make marketing and advertising more than just a business.

About your host

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Riley Byrne