Episode 2

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Published on:

12th Jul 2024

What Really Matters with Michelle Sarpong: Purposeful Conversations in Advertising

Slip behind the scenes with Michelle Sarpong, the vibrant heartbeat at the core of the7stars. In today’s episode, Michelle opens the curtains on her almost six-year dance through the dynamic corridors of the agency, tracing the arcs and sparks that keep her chasing the horizon. From the rigid frameworks of law school to the fluid realms of media, hers is a story woven with threads of passion, resilience, and relentless evolution.

With Michelle’s voice as your guide, explore how she has sculpted her space within the7stars, turning her diverse past into a formidable bridge between the hungry demands of commerce and the nuanced needs of clients. She speaks of the human core of this industry—how the support of colleagues and the pulse of a dynamic work setting have been the bedrock of her growth.

She’s not one to sidestep the heavy hitters—Michelle tackles the big questions about AI’s splash in the media pool, dispelling fears with a poet’s grace. She argues for a harmony where technology clears the underbrush, setting the stage for human creativity and strategic finesse to play their parts.

Then there’s the shifting sands of workplace dynamics—hybrid models, talent retention, and what fun looks like when the world is watching through a post-pandemic lens. Michelle sketches a landscape transformed, advocating for a blend of flexibility and the irreplaceable spark of in-person collaboration.

And yes, while the stakes are high, Michelle lets her vibrant spirit shine through, from tales of her love for Arsenal to serendipitous late-night moments that steered her toward a career in media. Her energy captivates, her insights cut deep, and her passion for the pulse of media is unmistakable.

Whether you’re deep in the game, just peeking through the door, or thinking of switching lanes, this episode promises a deep dive into the evolving world of media, packed with raw insights, seasoned advice, and the infectious zeal of a woman who lives and breathes this industry.

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About the Podcast

The Captivate Podcast
Beyond the Brand
Go deeper than industry news and trends. Join Alex Cheeseman, Head of Enterprise Business at Outbrain and Peter Grant, Head of Media Effectiveness at Boots, as they sit down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences.

More than just marketing tactics, we uncover:
-The passions and motivations driving today's leading professionals
-The real-world impact of marketing and advertising
-Lessons learned and insights gained from diverse experiences
-Inspiration to think differently and create positive change within the industry and beyond

Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the forces influencing the messages you see every day, this podcast offers a fresh perspective and valuable insights.

Subscribe now and join us as we explore the human stories that make marketing and advertising more than just a business.

About your host

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Riley Byrne